三個(gè)多月后，蘇寧對(duì)家樂(lè)福中國(guó)的收購(gòu)終于落槌。 9月27日，蘇寧易購(gòu)（002024.SZ）宣布已完成對(duì)家樂(lè)福中國(guó)的收購(gòu)。這意味著家樂(lè)福中國(guó)正式進(jìn)入蘇寧時(shí)代，雙方的融合之路全面開(kāi)啟。

（圖：蘇寧完成對(duì)家樂(lè)福中國(guó)交易的收購(gòu)）

這是蘇寧智能零售布局的關(guān)鍵一步，蘇寧易購(gòu)董事長(zhǎng)張進(jìn)東集團(tuán)早些時(shí)候，當(dāng)談到收購(gòu)可能帶來(lái)的火花時(shí)，家樂(lè)福的專業(yè)快速消費(fèi)品運(yùn)營(yíng)經(jīng)驗(yàn)和供應(yīng)鏈功能可以與蘇寧的全場(chǎng)景零售模式，三維物流分銷網(wǎng)絡(luò)和強(qiáng)大的技術(shù)手段相結(jié)合。通過(guò)導(dǎo)出塑造智能零售場(chǎng)景的功能，蘇寧可以對(duì)家樂(lè)福商店進(jìn)行全面的數(shù)字化轉(zhuǎn)型，并建立一個(gè)將在線和離線整合在一起的超市消費(fèi)場(chǎng)景，從而更好地滿足不斷增長(zhǎng)的消費(fèi)者需求。

家樂(lè)福集團(tuán)成立于1959年，最初是《財(cái)富》財(cái)富500強(qiáng)企業(yè)，是全球領(lǐng)先的零售集團(tuán)。它在全球30多個(gè)國(guó)家和地區(qū)運(yùn)營(yíng)，擁有超過(guò)12,000家零售店，并經(jīng)營(yíng)著各種形式，包括大型超市，超級(jí)市場(chǎng)，折扣店，便利店，會(huì)員店和電子商務(wù)。

家樂(lè)福已經(jīng)進(jìn)入中國(guó)市場(chǎng)24年，積累了強(qiáng)大的供應(yīng)鏈能力和豐富的離線運(yùn)營(yíng)經(jīng)驗(yàn)。目前，它在中國(guó)擁有210家大型綜合超市和24家便利店，覆蓋22個(gè)省和51個(gè)大中城市，擁有約3000萬(wàn)會(huì)員。 2018年，家樂(lè)福中國(guó)的營(yíng)業(yè)收入接近300億元人民幣。 While providing services to hundreds of millions of Chinese consumers, it also introduced advanced models and management experience for the Chinese retail industry.

(Photo: Carrefour China Store)

The development of online e-commerce companies and offline mergers and acquisitions is a new trend in the development of commercial retail industry. Different business models can complement each other and help extend the service capabilities of the entire supply chain. Many industry players have a positive attitude towards the synergies generated by the integration of the two sides. Under the general trend of consumption transformation and upgrading, Suning's hand in Carrefour is not only the complementarity of the resources of both parties, but also affects the development and competition of the retail industry. By accelerating the company's rapidly growing commodity business and expanding the supply of smart retail, this will further enhance the competitiveness of Suning Carrefour.

A number of brokerage organizations are also optimistic about the synergy and efficiency improvement brought by this integration. CITIC Securities believes that the acquisition of Carrefour means that Suning's fast-moving consumer goods scale, supply chain, logistics and other dimensions have broken through; entering the hypermarket ecology, promoting the full-scenario retail layout; obtaining traffic increments, enriching the ecological layout and realizing. The CICC Research Report believes that this will help accelerate the development of Suning's fast-moving consumer goods category, enrich the entire scene layout of Suning's smart retail, and help reduce procurement and logistics costs, further enhance the company's market competitiveness and achieve leap-forward development.

Based on Suning’s technological strength, Carrefour China will comprehensively promote the full-link digital transformation, including internal digitalization and supply chain upstream and downstream, as well as an ecosystem to promote industry efficiency. 將來(lái)，家樂(lè)福中國(guó)還將在1-3個(gè)城市開(kāi)設(shè)300家新的互聯(lián)網(wǎng)商店，并完成現(xiàn)有商店的裝修。蘇寧智慧零售將繼續(xù)與家樂(lè)福有機(jī)整合，不斷優(yōu)化調(diào)整場(chǎng)景和布局，創(chuàng)造蘇寧易購(gòu)家樂(lè)福的新核心競(jìng)爭(zhēng)力。一系列的行動(dòng)意味著家樂(lè)福中國(guó)正式進(jìn)入蘇寧時(shí)代，雙方的融合之路完全開(kāi)放！